Most business owners don’t have a sales team and have to be their own sales representative. If you have a sales background, this can work out in your favour. However, most business owners haven’t been trained in sales. It’s important to take the time to learn sales skills so that you can better represent your […]
There are a number of specific marketing strategies that are important for you to understand before you begin your business. Marketing isn’t all about promoting your business. It also includes how your goods and services will be sold and how you’ll price them. Pricing Strategy One of the most important parts of understanding marketing your […]
25
Aug
Aug
It’s essential to have a business plan for your business. Whether you’re a sole trader or starting a company, it’s important to have a plan for how your business will succeed. But a business plan can be an overwhelming task to complete when you’re first thinking about starting a business. An in-depth business plan can […]
25
Aug
Aug
A PEST analysis looks at factors that might affect the success or failure of your business from the outside. These external factors could influence how your products or services and whether you’ll be successful. It’s a key part of creating your Marketing Plan for your business. And one of the key sections of the Market […]
24
Aug
Aug
A SWOT analysis looks at the factors that might affect the success or failure of your business including the strengths, weaknesses, threats, and opportunities. Each of these factors can influence how your products or services sell. It’s a key part of creating your Marketing Plan for your business. And one of the key sections of […]
21
Aug
Aug
Setting objectives and goals for your business is essential. It will not only allow you to determine where you’d like your business to go, but it will also help you evaluate your progress in getting there. Here are a few key objectives and goals to set in your business. Mission statement A mission statement describes […]
20
Aug
Aug
If you’re thinking of starting up a small business, you’ll need to create a small business plan. However, most new business owners don’t understand the purpose of a business plan and why it matters. To create a business plan that’s truly useful it’s important to understand a few things first. What Is A Business […]
19
Aug
Aug
The Marketing Plan section of your business plan is one of the most important parts of ensuring that your business is successful. The Marketing Plan explains how you plan to get people to purchase your products and services. It includes sections like: Pricing Strategy Unique selling proposition Sales plan Advertising plan Advertising budget Distribution plan […]
19
Aug
Aug
Many people ask themselves “is writing a business plan really necessary?” The simple answer is yes. Because it gives your business a blueprint for success. If you were to build a house you wouldn’t build it without a plan. The same is true of starting a business. However, a business isn’t static. You have to […]
18
Aug
Aug
Business partnerships come with many advantages. They allow pooling of skill sets They allow the sharing of start-up costs They allow the distribution of risk They create an extended marketing network Unfortunately, up to 70% of business partnerships fail. It’s important to realize the common reasons business partnerships break down so that you can […]